Productivity

Many directors try to hammer the point of productivity into their team members only to find that their financials start decreasing even worse. When you try to "force productivity" you actually kill the mood in the department and instead of using low productivity as an educational opportunity - you've now told your therapists that the only thing important to the company is how much he/she bills. Instead I approach a low productivity therapist with a question.... "I see you busy all day...it's difficulty for me to believe that you're sitting in a chair 4 hours a day doing nothing, yet that's what your numbers are saying". Then sit back and listen to them agree with you giving you the opportunity to help them find the areas they are under billing or ways that they can become better time managers. They walk away feeling good about your view of them as busy workers and a pocket full of ideas to implement that will improve their numbers.